THE REUBEN

A classic NYC sandwich, The Reuben is a grilled sandwich made with corned beef, swiss cheese ,sauerkraut, and Russian dressing. There are a few origin stories for the famous sandwich, but the earliest points to this delectable lunch being created right here in NYC.

The first Reuben sandwich is credited to Arnold Reuben who created the first one in 1914. The legend has it that he created the sandwich for an actress that walked in starving and requested a combination sandwich. Below is an except from Reuben himself in an 1938 interview:

“I’ll tell you about how I got the sandwich idea. I owned a delicatessen on Broadway and one day a dame walks in, one of the theatrical dames, and she’s down and out I suppose, and she asks me for something to eat. Her name was Anna Selos. Well, I’m feeling sort of good, so I figure I’ll clown around for the dame. That’s how it all came about. I’m clowning for the dame. Well, what do I do? I take a holy bread that I used to keep and grab up the knife and, you know, clowning like, I cut it right through on the bias. Then I take some roast beef, I don’t remember exactly what. But, anyway, I figure I’ll put anything on. So I take some meat and cheese and I slap it on, and I put on some spice and stuff and I make her up a sandwich; it was a foot high. Well the dame just eats it, that’s all. She must have been plenty hungry. And when she gets through she says, “Mr. Reuben, that’s the best sandwich I ever tasted in my life.” Well, the idea comes to me in a flash. I’ll call it the Anna Selos sandwich, after the dame. Then, one night, she brings some friends up, you know, stage people and a newspaper man, and this guy he goes right behind the counter and makes himself up a sandwich, and then he tells me why I don’t call the sandwich after celebrities? Like what happened with Anna Selos. Why don’t I call it the Anna Selos sandwich? Well, boys, in a flash, I get the idea. Anna Selos! I’ll call it a Reuben Special.”

Start your project off right! Send us a file and all your specs so we can give you all the information you need to print sucessfully even before you set foot in our shop.

Your request has been submitted! You should hear from us within three hours.